Major League Soccer

  • Coordinator, Commercial Insights

    Job Locations US-NY-New York
    # of Openings
    Properties & Events
  • Overview

    The Properties and Events department manages partnerships with Soccer United Marketing (“SUM”) Properties (U.S. Soccer, Federacion Mexicana de Futbol, CONCACAF, Liga MX and others) and oversees the development, planning and execution of Major League Soccer (“MLS”) and SUM events and platforms in North America each year, including marquee events like MLS All-Star, CONCACAF Gold Cup, MLS Cup, the Mexican National Team U.S. Tour, MLS Rivalry Week, MLS Decision Day, and U.S. Soccer Federation programming. The group also spearheads organization-wide initiatives, including hospitality/B2B programming, press/media events, department/executive meetings, competition events and the development of new platforms / partnerships for the enterprise.


    • Support relationship management of third-party data vendors and measurement agencies contributing to sponsorship measurement plan by managing day-to-day communication, planning for weekly meetings, and drafting briefs and support materials for project planning and execution purposes
    • Support planning and production of sponsorship measurement reports, showcasing value and performance metrics delivered through MLS and SUM properties
    • Track, measure, and analyze MLS and SUM sponsorship assets, costs, and values – understanding weight of value-driving KPIs (e.g. TV viewership, attendance) and updating relevant inputs within sponsorship valuation tool
    • Assist with maintenance and utilization of sponsorship valuation tool – testing and evaluating its functionality, supporting its use by property development and commercial teams, and providing recommendations based on its outputs
    • Continue development of research capabilities focused on understanding fans across MLS and SUM properties, both through the management of syndicated tools and collaborating with MLS Strategic Planning on new, relevant custom studies
    • Support sponsorship sales and renewal processes through package valuations and pricing recommendations, the creation of insights-based support materials demonstrating property performance, and the development of Fan Insights documents utilizing syndicated research and/or custom studies
    • Support the development of processes and “work shares” to further a culture of learning, integration, and analytical thought
    • Additional responsibilities as assigned


    • Bachelor’s Degree
    • 1-3+ years of experience in sports sponsorship, measurement, or other analytical capacity
    • Strong PowerPoint and presentation-building skills and familiarity with visual-design concepts
    • Strong interpersonal skills and the ability to effectively communicate during presentations, both written and verbally
    • Outstanding skills within Excel and other data-analysis tools
    • Understanding of valuation principles, from sports industry or others
    • Commitment to building positive team environments
    • Tireless work ethic and commitment to excellence
    • Superior organization, project management skills and attention to detail
    • High level of commitment to quality work product and organizational ethics, integrity and compliance
    • Ability to work effectively in a fast paced, team environment
    • Proficiency in Word and Outlook
    • Demonstrated decision making and problem-solving skills
    • Detail-oriented with the ability to multi-task and meet deadlines with minimal supervision
    • Experience understanding and interpreting quantitative and qualitative research, preferred


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