Major League Soccer

  • Manager, Insights and Analytics

    Job Locations US-NY-New York
    ID
    2018-1383
    # of Openings
    1
    Category
    Data, Insights & Planning
  • Overview

    The Manager, Insights & Analytics will work with various teams to optimize digital content, product performance and database marketing. This person will coach internal and external stakeholders on how best to use available data to optimize content, increase engagement through CRM marketing and to increase traffic and engagement on digital platforms and with marketing campaigns.

    Responsibilities

    • Collaborate with teams to translate digital, social and CRM metrics from dashboard to actionable insights
    • Leverage data to understand our fans in depth, identify areas of opportunity, and help execute projects to drive growth and engagement of MLS users
    • Develop processes and drive performance optimization around main KPIs
    • Create suite of weekly and monthly dashboards to communicate trends and metrics to MLS executive team
    • Work with teams to use data to optimize product, content and engagement performance
    • Help institute best practices for data usage at League and all 23 Clubs
    • Document and record data definitions and structure as well as specifications for business intelligence reports and dashboards
    • Develop event and campaign recap analysis reporting including actionable insights

    Qualifications

    Education and Experience

    • Bachelor’s Degree (in Mathematics, Statistics, or Economics)
    • 5-8+ years of experience (must include 2+ years of quantitative or statistical analysis experience)

    Required Skills

    • Demonstrated experience with a web analytics platform (Google Analytics, Omniture, Chartbeat, Crimson Hexagon) and traffic patterns, as well as Social Media analytics platforms (Twitter Analytics, Facebook Insights, Instagram Insights, Hootsuite, Shareablee)
    • Experience with BI tools (ex. Tableau, SAS VA, Data Studio)
    • Experience working in digital media with a content publisher or technology company
    • Experience working with CRM databases (Salesforce) and marketing campaign data and providing insights and improvement recommendations
    • Strong analytical skills, ability to create business models
    • Superior organization, project management skills and attention to detail
    • High level of commitment to quality work product and organizational ethics, integrity and compliance
    • Ability to work effectively in a fast paced, team environment
    • Strong interpersonal skills and the ability to effectively communicate, both written and verbally
    • Proficiency in Word, Excel, PowerPoint and Outlook
    • Demonstrated decision making and problem solving skills
    • Detail-oriented with the ability to multi-task and meet deadlines with minimal supervision

     Desired Skills

    • Knowledge of the Spanish Language or an International Language (business proficiency)
    • Knowledge of the sport of soccer
    • Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays

     

     

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