Drive capsule collection strategy by working closely with specialty licenses and independent street boutique shops (i.e. The Hundreds) to identify and execute collections at Club-level that drive national press.
Work with Clubs to execute launch campaigns supporting collection, from start to finish
Work closely with Communications teams to identify and connect with key national, influencers and bloggers. Develop a seeding strategy for ongoing outreach and exposure.
Create CP-specific content development initiatives (i.e. jersey launches) to create a halo effect surrounding product launch campaigns.
Work closely with adidas, under a shared content calendar, to create content that benefits both the brand and League, respectively.
Ongoing communication with online editorial and social teams to find organic ways of incorporating licensed product into everyday digital plans.
Manage national premium product licensees for League and Club related activation
Review product submissions to ensure in line with Club & League branding and stadium requirements
Assist with development of CP-specific marketing materials in support of MLS & USSF brand messaging.
- Additional responsibilities as assigned.