Major League Soccer

  • Digital Asset Manager

    Job Locations US-NY-New York
    # of Openings
    Brand & Integrated Marketing
  • Overview

    The Digital Asset Manager will be a part of the Creative Services team but will also work directly with the Information Technology (IT) department.


    MLS Creative Services is an in-house design and production team – part of the Brand & Integrated Marketing Department – that services all internal constituents of the League, including Clubs and Soccer United Marketing, the commercial and operational branch of MLS representing soccer-related properties. The Digital Asset Manager is responsible for leading overall strategy, implementation and workflow of the Digital Asset Management system, as well as overseeing user training/onboarding.


    • Establish and lead initiatives surrounding the organization’s DAM system
    • Establish best practices for the DAM, including taxonomy, metadata schema, tagging standards, workflows and processes across the entire organization and within multiple digital asset categories
    • Oversee daily maintenance and usability of Digital Asset Management (DAM) system
    • Create tutorial/instruction documents, supervise onboarding and training of staff on DAM system
    • Survey the evolution of AEM, its new functionalities and the general trends in the field
    • Perform and supervise others in tagging and uploading of assets in DAM system (Phase 1: logos, toolkits, and style guides available to staff, partners, and vendors)
    • Manage and plan for Digital Rights Management and maintain access control with end users
    • Improve how we catalog and access photos as an enterprise (Phase 2: building a photo library within the DAM system; incorporating Club content and access)
    • Work with IT and consultants to document and address bugs and feature improvements
    • Work with key stakeholders to create and implement roadmap for future development of the DAM system
    • Monitor usage patterns of DAM system and make recommendations for improvements
    • Work with both internal and external clients, frequently interacting with other functional departments (e.g. Marketing, Communications, Events, Community Relations)
    • Additional responsibilities as assigned


    • Bachelor’s Degree
    • 5+ years of experience in Design Asset Management
    • Extensive knowledge of DAM systems, including structure, functionality, taxonomy and metadata.
    • Experience with Adobe Experience Manager (AEM)
    • Experience in technical user training and support
    • Experience working with off-shore development teams
    • Experience and/or certifications with Project Management platforms and methodologies
    • Schedule flexibility with the ability to work non-traditional hours, including evenings, weekends, and holidays
    • Strong knowledge of soccer and its terminologies, knowledge of MLS a plus.
    • Superior organization, project management skills and attention to detail
    • High level of commitment to quality work product and organizational ethics, integrity and compliance.
    • Ability to work effectively in a fast paced, team environment
    • Strong interpersonal skills and the ability to effectively communicate, both written and verbally with other departments and stakeholders.
    • Detail-oriented with the ability to multi-task and meet deadlines with minimal supervision
    • Ability to manage meetings and presentations.
    • Proficiency in Word, Excel, PowerPoint and Outlook
    • Knowledge of all graphic file formats, their roles and particularities
    • Experience in Sports, pop-culture, entertainment environment a plus.
    • Knowledge of design in sports (range of applications, technical requirements) a plus.
    • Knowledge of Workfront project management system a plus
    • Knowledge of ProofHQ (aka Workfront Proof) review/approval tool a plus.
    • Proficiency in Spanish language a plus.



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