Major League Soccer

Senior Director, Partnership Marketing

Job Locations US-NY-New York
ID
2021-1577
# of Openings
1
Category
Partnership Marketing

Overview

The Senior Director, Partnership Marketing will be responsible for managing and leading key Enterprise marketing partner relationships to enhance promotion and visibility, meet partner objectives, and increase revenue for the League. The Senior Director will drive the ideation process (cross departmental) and oversee the creation, implementation, strategic management and profitability of partner promotional programs and initiatives. This role will focus on improving the league's marketing partnership infrastructure, identifying efficiencies and best practices, with a focus on driving business opportunities for new and existing partnerships.

Responsibilities

  • Develop and maintain and GROW strategic relationships with SUM partners and supporting agencies, fostering innovation, return on investment, and client service
  • Lead SUM Partner renewal efforts, focused on driving growth against SUM objectives
  • Manage the planning cycle and strategic planning for key partners by developing and implementing a business plan for each partner
  • Own senior partner relationships and foster relationships to understand business goals and objectives
  • Fiscal oversight of partners activation budgets
  • Manage a team that serves as a primary contact for SUM partners, responsible for delivering overall contractual assets and driving business solutions based on partners’ objectives
  • Provide strategic oversight of partners across all properties and how best to leverage relationships to generate incremental revenue
  • Establish metrics to measure partnerships
  • Thorough understanding of partner business and competitive space
  • Identify and aggressively pursue upsell opportunities for existing partners with new programs/properties
  • Provide issue resolution for partner programs at a high level as needed
  • Provide input to special event strategy for partners
  • Collaborate with internal departments to deliver partner programming
  • Manage Direct Reports
    • Day-to-day
    • Performance Planning
    • Coaching Mentoring in career development
  • Represent PM on internal task forces (e.g. ASG, Nations Cup, SXSW, Hispanic Task Force)
  • Lead special project as requested – CRM, Hospitality, Partner Summit
  • Lead integrated marketing platform teams as needed by partner programs
  • Oversight of contractual MLS media spend strategy including ways to upsell/grow partner business
  • Oversight of Club strategic direction as it relates to partners
  • Deliver recaps of marketing programs and annual partnership at high level meetings
  • Oversight of team travel
  • Cultivate proactive relationships with all internal and external constituents to provide a perspective to the issues and opportunities that face each group
  • Use both qualitative and quantitative research to support efforts to further distinguish the benefits of associating with SUM

Qualifications

  • Minimum of 12 years’ experience
  • Bachelor's Degree, MBA a plus
  • Strong background in strategic brand and partnership marketing
  • Creative strategist with the ability to open doors and a demonstrated track record for concepting and/or upselling innovative sponsorships
  • Proven experience managing and motivating a team
  • Experience in cross interdepartmental collaborations, i.e. matrix teams
  • Knowledge of sports and entertainment sponsorship, including promotions, events, media and contracts
  • Ability to manage, multi task, and creatively solve day-to-day and complex challenges
  • Excellent business writing and presentation skills
  • Experience in presenting to Sr. Management Teams
  • Strong understanding of marketplace on both a local and national level
  • Relationships with senior level marketing executives at agency and client level
  • Strong interpersonal skills and ability to problem solve
  • Maintain positive attitude and adapt to fast paced working environment
  • Able to travel and work a flexible schedule including nights and weekends

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