Major League Soccer

Manager, Partner Solutions & Insights

Job Locations US-NY-New York
ID
2022-1729
# of Openings
1
Category
Partnership Marketing

Overview

The Partner Solutions & Insights department is a centralized, foundational support team which enables new business efforts, current partner retention, and identifies/develops property-specific commercial opportunities across Major League Soccer (MLS) and Soccer United Marketing (SUM). We are seeking a Manager who has the analytical background in sponsorship measurement to interpret and develop new insights that will elevate our Commercial Narrative.

 

Responsibilities

  • Develop research capabilities focused on understanding fans, both through the management of syndicated tools and collaborating cross-departmentally on new, relevant custom studies (e.g. Sponsor Impact, Amplification, Fan Segmentation, etc.)
  • Support sponsorship sales and renewal processes through package valuations and pricing recommendations, the creation of insights-based support materials demonstrating property performance, and the development of fan insights documents using syndicated research and/or custom studies
  • Refine and implement the sponsorship measurement program, which should inform sponsorship valuations and support partner-facing performance reports
  • Build and deliver insights presentations to League commercial partners
  • Keep a pulse on key trends, attitudes, and consumer behaviors across the sports industry and priority/emerging categories – deliver thoughtful and relevant insights to Commercial teams regularly
  • Assist with maintenance and utilization of valuation tool – auditing functionality, optimizing based on evolving industry factors, supporting its use by commercial teams, and providing strategic recommendations based on outputs
  • Track, measure, and analyze sponsorship assets, costs, values – understanding weight of value-driving critical metrics (e.g. TV viewership, attendance) and updating relevant inputs within sponsorship valuation tool
  • Lead planning and production of sponsorship measurement reports, showcasing value and performance metrics delivered through MLS and SUM properties for commercial partners.
  • Own relationship management of third-party data vendors and measurement agencies supplying information to sponsorship measurement plan by running day-to-day communication, planning for weekly meetings, and drafting briefs/support materials for project planning and high-quality, timely execution
  • Support creation of processes and “work shares” to foster a culture of learning, integration, and analytical thought
  • Lead other ad-hoc custom commercial research projects or analysis as needed

Additional Responsibilities

  • Additional responsibilities as assigned
  • Cultivate industry relationships in the market research industry to bring fresh ideas and thinking to development initiatives, and position SUM as an organization with vision

Qualifications

Education and Experience

  • Bachelor’s Degree, Masters Preferred
  • 5+years experience
  • Experience at media/entertainment, Rights Holder, or sports property
  • Knowledge of the sport of soccer
  • Strong industry relationships with agencies and data and research providers (e.g., Endeavor, Wasserman, Nielsen Sports, Navigate Research, Blinkfire, etc.) Experience in both qualitative and quantitative consumer-based research

Required Skills

  • Outstanding project management skills with the ability to multi-task with minimal direction
  • Strong analytical skills and consistent track record of ability to draw conclusions and extract relevant insights
  • High degree of intellectual curiosity and creative insight
  • Strong communication and presentation skills and comfortability with addressing senior audiences
  • Ability to work effectively in a fast paced environment
  • Proven decision making and problem-solving skills
  • Creative ability to visualize data for Go-To-Market and externally facing sales collateral
  • Strong experience with PowerPoint, Excel, and Word
  • Understanding of the North American sponsorship landscape and how brands use sponsorships to meet business objectives A diligent work ethic, willingness to travel and work non-traditional hours, including evenings, weekends and holidays

Total Rewards

Starting Base Salary: $75,000 – $85,000. MLS/SUM base salaries are contingent upon several factors including individual qualifications, market financials, and operational business needs.

We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent through the following:

  • Benefits – comprehensive and competitive medical, dental, and vision benefits, as well as a suite of programs to promote well-being including a $500 Wellness Reimbursement. A generous PTO offering, and hybrid Office/Remote Work Schedule are also offered to promote Work-Life balance.
  • Career & Professional Development – on the job training, feedback, and ongoing learning opportunities to continue your personal and professional development.
  • Employee Engagement – office perks, discounts and employee events that go “beyond the traditional paycheck” to make you feel a part of our team and inspire you to elevate the Game.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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