Major League Soccer

Director, Partnership Marketing

Job Locations US-NY-New York
# of Openings
Partnership Marketing


The Director, Partnership Marketing leads a team responsible for managing and executing all activities associated with assigned partnership accounts including the creation, ideation, development and execution of partner initiatives.  The Director provides strategic oversight of partners across MLS/National teams using expert knowledge of industry relevant topics and understanding of the sales/marketing objectives of each client in the portfolio.


Primary Responsibilities

  • Lead the strategic development and management of a portfolio of key partnership accounts
  • Identify insights, create a vision, and articulate a strategy on how to approach each partner’s business within his/her portfolio and how to grow that business
  • Lead renewal and upsell strategies for portfolio of partners that deliver on both brand and business objectives that ultimately grow existing partnership and overall business and revenue
  • Create compelling pitches for current marketing partners that demonstrate how a MLS/National Teams partnership can meet/solve for a brand’s unique business objective
  • Oversee the preparation of sales presentations, deal memo/summaries, recaps and other materials needed to manage sponsorship activities
  • Participate in external prospect/partner calls and meetings
  • Serve as an asset to the Brand Alliance and Property & Events departments on day-to-day partner proposals, implementation, maintenance, etc.
  • Establish metrics to measure partnership success and ensure delivery
  • Be fiscally responsible and ensure sponsor’s promotional activities are within budget
  • Thoroughly understand MLS and National Team assets and how to leverage assets in the execution and renewal of partner programs
  • Keep track of partner investments and contractual media spends and strategize effective ways to potentially grow revenue
  • Work with internal stakeholders to provide issue resolution for partners
  • Manage direct reports in day to day, performance planning, coaching/mentoring/growth, team morale etc.
  • Represent partner marketing on internal task forces
  • Provide oversight of Club strategic direction as it relates to partners
  • Effectively strategize potential client solutions by understanding advertising and marketing channels and new technologies
  • Act as a liaison within designated property within PM team

 Additional Responsibilities

  • Lead special projects as needed
  • Additional responsibilities as assigned


Education and Experience

  • Bachelor’s Degree
  • 8+ years of experience in strategic brand & partnership marketing

Required Skills

  • Creative strategist with the ability to open doors
  • Demonstrated track record for concepting and/or upselling innovative sponsorships
  • Proven experience managing and motivating a team
  • Knowledge of sports and entertainment sponsorship, including promotions, events, media and contracts
  • Ability to manage multiple demands, projects and people
  • Experience in presenting to Senior Management Team
  • Strong understanding of marketplace on both a local and national level
  • Relationships with senior level marketing executives at agency and client level
  • Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays
  • High-level of commitment to a quality work product and organizational ethics, integrity and compliance
  • Ability to work effectively in a fast paced, deadline driven team environment
  • Strong interpersonal skills and the ability to effectively communicate, both verbally and in writing
  • Demonstrated decision making and problem-solving skills
  • Detail-oriented with the ability to multi-task and meet deadlines with minimal supervision
  • Proficiency in Word, Excel, PowerPoint and Outlook

Desired Skills

  • Knowledge of the Spanish Language (business proficiency)
  • Knowledge of the sport of soccer


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