Major League Soccer

Senior Manager, Fan & Market Insights

Job Locations US-NY-New York
ID
2022-1772
# of Openings
1
Category
Strategy and Business Intelligence

Overview

Major League Soccer’s Strategy and Business Intelligence group is tasked with supporting strategic decision making and resource allocation across the League – with a focus on driving fan growth, revenue capture, and operating efficiencies – by providing impactful data driven insights, analysis, and recommendations. The group is seeking a Senior Manager, Fan & Market Insights who will lead the design, launch and management of an online MLS fan panel/community and manage qualitative and quantitative research projects from start to finish. The ideal candidate has a deep interest and curiosity in consumer behaviors and the analytical background to interpret and develop new insights that will be shared across the organization.

 

Responsibilities

Primary Responsibilities

  • Lead conceptualization, launch, and management of online MLS fan community, engaging panel on a regular cadence through surveys, focus groups, and other activities to uncover insights that drive strategic decision making across the organization
  • Transform enterprise business questions and challenges into fan insights projects/activities via online MLS fan community including, identifying methodology and approach, designing research instruments (questionnaire, discussion guides, etc.), conducting data analysis, and building deliverables that translate findings into actionable insights
  • Manage MLS fan community engagement roadmap, ensuring consistent deployment of surveys and activities on a pre-determined frequency to fully leverage resource and keep panelists engaged
  • Create and deliver insights presentations to League and Club stakeholders
  • Champion the voice of the fan across the Enterprise, keeping a pulse on key trends, attitudes, and behaviors of soccer fans
  • Manage key market research vendor relationships to ensure high quality execution, effective reporting, and timely delivery of projects
  • Lead other ad-hoc custom research projects or analysis as needed

 

Additional Responsibilities

  • Assist in any Strategy & Business Intelligence department initiatives or special projects
  • Additional responsibilities as assigned

 

Qualifications

Education and Experience

  • Bachelor’s Degree
  • 7+ years of experience
  • Strong experience (6-8 years) in market research and strategic insights creation
  • Experience in both qualitative and quantitative consumer-based research

 

Required Skills

  • Superior project management skills with the ability to multi-task and meet deadlines with minimal supervision
  • Strong analytical skills and demonstrated ability to draw conclusions and extract meaningful insights from data
  • High degree of intellectual curiosity and creative insight
  • Strong presentation skills and comfortability with presenting to senior audiences
  • Strong interpersonal skills and the ability to effectively communicate, both written and verbally
  • Excellent market research survey writing skills
  • Ability to work effectively in a fast paced, team environment
  • Demonstrated decision making and problem-solving skills
  • Broad understanding of the sports and entertainment industry
  • Strong experience with PowerPoint, Excel, and Word

 

Desired Skills

  • Experience managing a market research online community
  • Experience with programming quantitative and qualitative surveys and activities
  • Moderation experience a plus

 

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Connect With Us!

Not ready to apply? Connect with us for general consideration.