Major League Soccer’s Strategy and Business Intelligence group is tasked with supporting strategic decision making and resource allocation across the League – with a focus on driving fan growth, revenue capture, and operating efficiencies – by providing impactful data driven insights, analysis, and recommendations. The group is seeking a Senior Manager, Fan & Market Insights who will lead the design, launch and management of an online MLS fan panel/community and manage qualitative and quantitative research projects from start to finish. The ideal candidate has a deep interest and curiosity in consumer behaviors and the analytical background to interpret and develop new insights that will be shared across the organization.

Primary Responsibilities

• Lead conceptualization, launch, and management of online MLS fan community, engaging panel on a regular cadence through surveys, focus groups, and other activities to uncover insights that drive strategic decision making across the organization
• Transform enterprise business questions and challenges into fan insights projects/activities via online MLS fan community including, identifying methodology and approach, designing research instruments (questionnaire, discussion guides, etc.), conducting data analysis, and building deliverables that translate findings into actionable insights
• Manage MLS fan community engagement roadmap, ensuring consistent deployment of surveys and activities on a pre-determined frequency to fully leverage resource and keep panelists engaged
• Create and deliver insights presentations to League and Club stakeholders
• Champion the voice of the fan across the Enterprise, keeping a pulse on key trends, attitudes, and behaviors of soccer fans
• Manage key market research vendor relationships to ensure high quality execution, effective reporting, and timely delivery of projects
• Lead other ad-hoc custom research projects or analysis as needed

Additional Responsibilities

• Assist in any Strategy & Business Intelligence department initiatives or special projects
• Additional responsibilities as assigned

Education and Experience

• Bachelor’s Degree
• 7+ years of experience
• Strong experience (6-8 years) in market research and strategic insights creation
• Experience in both qualitative and quantitative consumer-based research

Required Skills

• Superior project management skills with the ability to multi-task and meet deadlines with minimal supervision
• Strong analytical skills and demonstrated ability to draw conclusions and extract meaningful insights from data
• High degree of intellectual curiosity and creative insight
• Strong presentation skills and comfortability with presenting to senior audiences
• Strong interpersonal skills and the ability to effectively communicate, both written and verbally
• Excellent market research survey writing skills
• Ability to work effectively in a fast paced, team environment
• Demonstrated decision making and problem-solving skills
• Broad understanding of the sports and entertainment industry
• Strong experience with PowerPoint, Excel, and Word

Desired Skills

• Experience managing a market research online community
• Experience with programming quantitative and qualitative surveys and activities
• Moderation experience a plus