Major League Soccer

Senior Manager, Fan & Market Insights

Job Locations US-NY-New York
# of Openings
Strategy and Business Intelligence


Major League Soccer’s Strategy and Business Intelligence group is tasked with supporting strategic decision making and resource allocation across the League – with a focus on driving fan growth, revenue capture, and operating efficiencies – by providing impactful data driven insights, analysis, and recommendations. The group is seeking a Senior Manager, Fan & Market Insights who will lead the design, launch and management of an online MLS fan panel/community and manage qualitative and quantitative research projects from start to finish. The ideal candidate has a deep interest and curiosity in consumer behaviors and the analytical background to interpret and develop new insights that will be shared across the organization.



Primary Responsibilities

  • Lead conceptualization, launch, and management of online MLS fan community, engaging panel on a regular cadence through surveys, focus groups, and other activities to uncover insights that drive strategic decision making across the organization
  • Transform enterprise business questions and challenges into fan insights projects/activities via online MLS fan community including, identifying methodology and approach, designing research instruments (questionnaire, discussion guides, etc.), conducting data analysis, and building deliverables that translate findings into actionable insights
  • Manage MLS fan community engagement roadmap, ensuring consistent deployment of surveys and activities on a pre-determined frequency to fully leverage resource and keep panelists engaged
  • Create and deliver insights presentations to League and Club stakeholders
  • Champion the voice of the fan across the Enterprise, keeping a pulse on key trends, attitudes, and behaviors of soccer fans
  • Manage key market research vendor relationships to ensure high quality execution, effective reporting, and timely delivery of projects
  • Lead other ad-hoc custom research projects or analysis as needed


Additional Responsibilities

  • Assist in any Strategy & Business Intelligence department initiatives or special projects
  • Additional responsibilities as assigned



Education and Experience

  • Bachelor’s Degree
  • 7+ years of experience
  • Strong experience (6-8 years) in market research and strategic insights creation
  • Experience in both qualitative and quantitative consumer-based research


Required Skills

  • Superior project management skills with the ability to multi-task and meet deadlines with minimal supervision
  • Strong analytical skills and demonstrated ability to draw conclusions and extract meaningful insights from data
  • High degree of intellectual curiosity and creative insight
  • Strong presentation skills and comfortability with presenting to senior audiences
  • Strong interpersonal skills and the ability to effectively communicate, both written and verbally
  • Excellent market research survey writing skills
  • Ability to work effectively in a fast paced, team environment
  • Demonstrated decision making and problem-solving skills
  • Broad understanding of the sports and entertainment industry
  • Strong experience with PowerPoint, Excel, and Word


Desired Skills

  • Experience managing a market research online community
  • Experience with programming quantitative and qualitative surveys and activities
  • Moderation experience a plus



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