Major League Soccer

Director, Business Insights & Analytics

Job Locations US-NY-New York
# of Openings
Strategy and Business Intelligence


Major League Soccer’s Strategy and Business Intelligence group is tasked with supporting strategic decision making and resource allocation across the League – with a focus on driving fan growth, revenue capture, and operating efficiencies – by providing impactful data driven insights, analysis, and recommendations.  The group is seeking a new Director who will support the league by aligning long and short-term strategy with data and providing leadership with business intelligence and data driven insights.  This hire will lead a team who oversee reporting and analytics on all areas of Fan Engagement (e.g., TV, Ticketing, Consumer Products, Social, etc.).  In addition, this hire will work hands-on, specializing in subscription & streaming TV analytics and reporting as well as delivering regular Fan Engagement insights to Senior Management.  This hire will report into the Senior Director of Strategy & BI and is highly curious and analytical, able to distill clarity from complexity, and has an entrepreneurial desire to innovate.



Primary Responsibilities

  • Establish a team-vision and lead a team of analysts as the Fan Engagement subject matter experts across the organization both at the league and club level.  This includes instilling best practices & processes, managing workloads and deadlines, and continually training and upskilling team members.
  • Collaborate cross-functionally with senior stakeholders as a thought leader to align Enterprise and Department goals to data and metrics.
  • Take end-to-end ownership of Fan Engagement reporting and analytics that visualizes data to meet the needs of both internal and external stakeholders and derives insights aligned to enterprise Fan Engagement strategy.
  • Build out the streaming reporting function across content and subscriptions (e.g., churn, conversion, LTV, etc.) and deliver regular insights to stakeholders.
  • Work with team to deliver reporting and insights to Club stakeholders across the Enterprise.
  • Effectively communicate and socialize actionable results and findings throughout the organization in a simple and intuitive narrative format.
  • Partner with technology team to continually integrate the tools, methods, and processes supporting analysis.
  • Manage hiring and onboarding process by interviewing, selecting, orienting, and training employees
  • Accomplish team results by communicating job expectations and managing the Performance Management process:
    • Plan, monitor, and review performance;
    • Coach and counsel team members;
    • Develop and implement department procedures and productivity standards and reinforce Company policies
  • Develop personal growth opportunities for employees



Education and Experience:

  • Minimum a bachelor’s degree in Business, Marketing, Math, Statistics, Economics, Computer Science, or similar domain.
  • 8+ years of experience in a quantitative analysis role, preferably in a streaming or subscription service, for both internal and external stakeholders.
  • Practical experience with subscription modelling (churn, LTV, etc.)
  • Practical experience with streaming content and viewership
  • 5+ years of leadership experience mentoring and growing a team of analysts.
  • Experience with enterprise level reporting and ad hoc analyses to drive large, complex, cross-functional reporting that aligns to enterprise strategy.
  • Adept Technical/Functional experience in Excel, BI Tool(s), and SQL.


Required Skills:

  • Background in analytics with a focus on marketing, digital media, and/or TV analytics and research, preferably in live sports.
  • Proven track record of deriving insights from large data sources and presenting in a clear and concise narrative form.
  • Adept in a query language (SQL)
  • Adept in a BI tool (Power BI, Tableau)
  • Adept in Excel & PowerPoint
  • Experience with a programming language (R, Python)
  • Experience with statistical data analysis
  • High-level of commitment to a quality work product and organizational ethics, integrity, and compliance
  • Superior organization, project management skills and attention to detail
  • High level of commitment to quality work product and organizational ethics, integrity and compliance
  • Ability to work effectively in a fast paced, team environment
  • Strong interpersonal skills and the ability to effectively communicate, both written and verbally
  • Demonstrated decision making and solutions oriented


Desired Skills:

  • Knowledge of the sport of soccer
  • Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays
  • Ability to work non-traditional hours, including evenings, weekends, and holidays



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