In September 2021, Liga MX and Major Leagues Soccer (“MLS”) announced the expansion of Leagues Cup in 2023 to an annual 4-week tournament featuring all Liga MX and MLS clubs. Leagues Cup is an official Concacaf competition, and the top three finishers receive spots in the Concacaf Champions League with the winner advancing directly to the round of 16. Leagues Cup is the first and only officially sanctioned multi-country club competition in the world which represents an extraordinary opportunity for Liga MX and MLS to build one of the most unique and exciting club tournaments in the world within the Concacaf ecosystem, while accelerating the growth of soccer in the United States.
We’re looking for a Vice President to lead the brand strategy and marketing planning and operations for Leagues Cup to build the Leagues Cup brand, drive awareness, and create meaningful action and data capture. This includes responsibility for Leagues Cup marketing mix, campaign performance, management of paid media (digital/social and traditional) promotional, media distribution, earned and placement (owned and operated assets, as well as partner assets).
The role ensures smart and timely campaign development and delivery across multiple brand touchpoints. The strategy will utilize the Tournament’s unique positioning and ensure it is communicated effectively to a variety of crucial audiences. The main goal is to excite and educate the market, drive data capture, sell tickets, and drive fans to the sport and competition.
Leagues Cup Tournament
Starting Base Salary: $200,000 – $230,000. MLS/SUM base salaries are contingent upon several factors including individual qualifications, market financials, and operational business needs.
We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent through the following:
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Software Powered by iCIMS