This position is part of the leadership team in the MLS Consumer Products department. This specific VP will oversee the department Fanatics relationship, including the soft and hard goods product creation and sublicensees, Licensee account management, omnichannel strategy and retail marketing. This VP will also oversee the Consumer Products management for select SUM Properties i.e. Leagues Cup, Campeones Cup, and Concacaf.   The VP will drive the development and execution of commercial strategic plans for the business, including but not limited to, the following...

The Director of Event Retail will be responsible for the vision and execution of Soccer United Marketing’s retail endeavors across enterprise events. These events include but are not limited to MLS All-Star, Leagues Cup, MLS Next and MLS Cup. This person will partner with SUM partners, SUM’s retail operator and licensees to drive sales and fan engagement across our events.  

The Director, Club Retail Management is the commercial integrator and performance architect responsible for maximizing each MLS Club’s retail and fan-engagement potential within the League’s Consumer Products ecosystem. This role ensures that every Club maximizes retail as a cultural growth engine — turning fandom into scalable revenue through differentiated assortments, retail excellence, and locally resonant storytelling that ladder up to league-wide brand and commercial impact. They will also help shape the strategy, governance and policies that ensure Club retail is operating in partnership with the League as impactfully and efficiently as possible. The Director will liaise...