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About Major League Soccer
Major League Soccer is the top-flight professional soccer league in the United States and Canada and began play in 1996, shortly after the U.S. hosted the 1994 FIFA World Cup. Now in its 27th season in 2022, MLS continues to grow at an explosive rate, as the league features record-breaking attendance, an influx of dynamic players, and billions of dollars recently invested in new soccer-specific stadiums and training facilities. New franchises have recently launched in Miami, Nashville, Austin, and Charlotte with St. Louis joining next. The League is aggressively expanding its influence and relevance with new youth and developmental leagues as well as a joint-venture with Liga MX, leading to new media deals like the game-changing 10-year global partnership with Apple starting in 2023.
About Soccer United Marketing
The commercial arm of MLS, Soccer United Marketing (SUM) is the exclusive sales and marketing partner (i.e. rights holder) of the League as well as several other preeminent North American soccer properties – Concacaf Club and National Team competitions, U.S. Soccer Federation, Mexican National Team, Leagues Cup and Campeones Cup (i.e., joint ventures with Liga MX). SUM is at the forefront of the sport’s commercial development, and it’s the engine driving the League and its partner properties towards a successful run-up and legacy following the 2026 World Cup.
As a member of MLS/SUM team, the Senior Director, Brand Alliances will be responsible for strategizing, building, and executing an end-to-end partnership sales and retention strategy from short-term to long-term. Based in New York, this position will work hand in hand with the Vice President, Brand Alliances to build sponsorship strategy and cultivate c-level relationships to bring value and profitability to grow the sport’s relevance, engage fans and maximize enterprise revenue.
The Manager, Brand Alliances is expected to be a key member of the enterprise’s new business efforts across Soccer United Marketing (SUM) properties including, but not limited to Major League Soccer (MLS), Leagues Cup, U.S. Soccer Federation, Mexican National Team, and CONCACAF.