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The Partner Media Management team manages the commercialization strategy and execution of media sponsorship and advertising efforts for MLS & SUM properties. As a department, PMM plays an important role in helping the larger MLS/SUM organization to articulate the value proposition of assets across owned, operated, and distributed media channels to both internal and external stakeholders, ultimately driving value for the enterprise, official marketing partners, and media partners.
The Director, Partner Media Management will work across functions and divisions to ensure the seamless development and execution of media sponsorship and advertising programs. From standard turn-key digital/social media executions across owned and operated channels, to content development and branded entertainment positions crafted for our most noteworthy official marketing partners, the Director will be responsible for a wide range of activation. Campaign assets will run across a variety of touch points, including Apple’s digital ecosystem, owned & operated mobile, app, and social media channels, plus emerging platforms. Although this function will focus mainly on MLS digital media sponsorships, it is incumbent upon this resource to partner with the sales marketing teams at Apple, our traditional broadcast partner networks, and content partners to support sponsored MLS brand positions where appropriate.